That depends on the service and scope, but the core deliverables can include ICP definition, account logic, target account lists, buyer notes, sales angles, messaging guidance, follow-up structure, CRM or pipeline recommendations, and a clear handoff so your team can use the work.
If needed, the project can also continue into a more active sales program, where I support or help run the sales motion: outreach preparation, calls, follow-up, pipeline reviews, message adjustments, and practical support while the market is being worked.
Other add-ons can include account research batches, sales playbooks, CRM workflow support, outreach sequences, reporting, or ongoing market/account radar, benchmarking, etc.
